Increase community and student engagement in your library programs by deepening your marketing skills.

Course Description 

Getting communities to participate in library programs and services has only become more difficult since the start of Covid. This crash course will help you jumpstart your library marketing by teaching you the foundations of effective and budget-friendly marketing. You will learn how to assess the strengths and weaknesses of your current marketing efforts and how to change course when necessary. You will also have the chance to work on an interactive project with peers to ensure you get hands-on practice developing marketing content to increase traffic to your library. Attend this crash course and learn strategies for marketing programs and services that you never learned in library school. 

The live sessions run on Wednesday, January 25, 2023 from approximately 2:00-4:00 pm ET (recorded for on-demand viewing). Don’t miss this opportunity!
 

Learning Outcomes

When you attend this interactive online course, you’ll gain the tools to:  

• Communicate the value of your library to various audiences

• Create a strategic, big-picture vision for your marketing plan

• Create sustainable marketing practices

• Set strategic and realistic marketing goals

• Create a marketing and communications calendar

• Improve your email and social media marketing campaigns

Who should take this course 

Any librarian who has new or emerging marketing skills and wants to learn effective and innovative ways to get the word out about library programs and services. 

Live sessions are also available on demand 

Can’t make a live session? All guest speaker sessions are recorded and available on demand following the initial broadcast. Asynchronous workshops allow you to complete assignments and receive feedback from experts.

Certificate of completion provided 

2 professional development credit hours 

For support with online courses, please contact libraryjournal@edmaker.co

Accessibility

All guest speaker sessions feature live captioning and are made available on demand after the initial broadcast. Please email libraryjournal@edmaker.co upon registration if you require any special accommodations and we will make our best efforts to facilitate them.

Group Rates

Have a team attend and increase your impact!

Discounted registration fees are available for groups of 3 or more. When you register your team for our online courses, they will be placed in the same small workshop group, where discussions and project-based assignments receive feedback from an experienced librarian.

Send us a request for a quote.

If your group prefers to work separately, just let us know.

Course Curriculum Advisor

Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results

Cordelia Anderson is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, available from ALA Editions. As CEO of Cordelia Anderson Consulting, Cordelia works with public and academic libraries as well as other organizations. She has more than twenty years of experience creating marketing and communications strategies for highly visible public organizations. During her decade as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and two John Cotton Dana Awards. She has extensive experience as a public speaker and trainer, and has spoken at many meetings and conferences.

By registering for this event you confirm that you have read and agree to our Code of Conduct.

For support with online courses, please contact libraryjournal@edmaker.co.

Wednesday, January 25, 2023

Session 1 | 2:00-2:40 pm ET

Why Library Marketing and Communication Matters

Get grounded in your library’s ‘why.’ This session will help you understand the issues that are facing libraries today as well as why it’s so critical for libraries to communicate their value to communities. You will learn how to articulate your library’s relevance and how to take a big-picture approach to ensure your library marketing and communication techniques are strategic and sustainable long term.

Speaker: 

Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results

Session 2 | 2:40-2:50 pm ET

Informational Session about LJ/SLJ Professional Development

Interested in what’s next or how to go even deeper? This session will provide more information about our spring courses, including our 1-Day Online Course and Asynchronous Workshop, Marketing and Outreach Strategies to Engage Your Community, which will expand what you learned here. Take this opportunity to ask questions about our full roster of courses, gain transparency into our process, and give your feedback about what you’d like us to do next.

Break | 2:50-3:00 pm ET

Session 3 | 3:00-3:40 pm ET

Practical Strategies to Help Strengthen Your Marketing and Communications

This session will take a practical approach to library marketing and communications and help you get into the strategies and tactics that will strengthen your marketing and communications. Learn how to set strategic marketing goals, create a marketing and communications calendar, and improve your email and social media marketing campaigns. 

Speaker: 

Session 4 | 3:40-4:00 pm ET

Apply Your Learning: Live, Interactive Working Session

This live, moderated discussion will give you an immediate opportunity to process and apply the skills you’ve learned in the previous sessions. You will have the opportunity to join on camera and audio to discuss ideas, ask questions, and hear from other participants in class. 

Speaker: 

Online Course Preview

A preview of how we build your library skills and bring inspiration to your projects with our online learning experience.

Course Format

Inspiring Live Guest Speakers 

Live session with Andrea Blackman and Tasneem Ansariyah Grace	Live Guest Speakers Each Week Engage with presenters via live video stream, visual presentations, and chats

Online Course Features

Recordings of guest speakers

Recordings Available After The Live Session Real-time guest speakers and conversation via live video stream (with recordings available afterward)

Early Access On Demand Resources

Early Access and Ongoing Resources To Support Learning Supporting resources (articles, videos, worksheets) in the online classroom to provide a foundation for your work Access all course content for six months after the course ends Bonus: Register early and get immediate access to archival video recordings from related courses and other bonus content