Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on targeting key segments . Targeting key segments of your patron population with digital content promotions is a smart way to encourage user sign-ups. Instead of targeting your entire patron base, focus your efforts on a key audience.

Last week Recorded Books posted an article about clubs/groups , Key #10 in the series “Keys to Successful Digital Content Promotion.” Clubs/groups, both virtual and in-library, are popular ways to promote any type of content a library offers, including digital content.

Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on local press outreach. Reaching out to local press with a newsworthy pitch is a compelling way to promote digital content services to patrons.

Last week Recorded Books posted an article about giveaways/contents, Key #8 in the series “Keys to Successful Digital Content Promotion.” Hosting giveaways or contests is a fun way to promote your library’s digital content services.

Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on patron newsletters. Sending a monthly or quarterly newsletter to patrons is a practical way for libraries to increase digital service sign-ups.

Last week Recorded Books posted an article about displaying marketing materials inside the library, Key #6 in the series “Keys to Successful Digital Content Promotion.” Purposefully displaying marketing materials inside the library is an effective way to promote your digital content services.