Guest speaker sessions via Zoom:
Wednesday, Jan. 25 from 2:00 to 4:00 pm ET (recordings available)
Getting communities to participate in library programs and services has only become more difficult since the start of Covid. This crash course will help you jumpstart your library marketing by teaching you the foundations of effective and budget-friendly marketing. You will learn how to assess the strengths and weaknesses of your current marketing efforts and how to change course when necessary. You will also have the chance to work on an interactive project with peers to ensure you get hands-on practice developing marketing content to increase traffic to your library. Attend this crash course and learn strategies for marketing programs and services that you never learned in library school.
The live sessions run on Wednesday, January 25, 2023 from approximately 2:00-4:00 pm ET (recorded for on-demand viewing). Don’t miss this opportunity!
When you sign up early, you’ll have immediate access to our Early Access On Demand Resources—a series of webinars from Library Journal and School Library Journal contributors along with rich, supporting materials in the form of readings, activities, and videos—to explore at your own pace.
Communicate the value of your library to various audiences
Create a strategic, big-picture vision for your marketing plan
Create sustainable marketing practices
Set strategic and realistic marketing goals
Create a marketing and communications calendar
Improve your email and social media marketing campaigns
Any librarian who has new or emerging marketing skills and wants to learn effective and innovative ways to get the word out about library programs and services.
Can’t make a live session? All guest speaker sessions are recorded and available on demand following the initial broadcast. Asynchronous workshops allow you to complete assignments and receive feedback from experts.
2 professional development credit hours
For support with online courses, please contact libraryjournal@edmaker.co
All guest speaker sessions feature live captioning and are made available on demand after the initial broadcast. Please email libraryjournal@edmaker.co upon registration if you require any special accommodations and we will make our best efforts to facilitate them.
Discounted registration fees are available for groups of 3 or more. When you register your team for our online courses, they will be placed in the same small workshop group, where discussions and project-based assignments receive feedback from an experienced librarian.
Send us a request for a quote.
If your group prefers to work separately, just let us know.
Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results
Cordelia Anderson is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, available from ALA Editions. As CEO of Cordelia Anderson Consulting, Cordelia works with public and academic libraries as well as other organizations. She has more than twenty years of experience creating marketing and communications strategies for highly visible public organizations. During her decade as Director of Marketing & Communications for Charlotte Mecklenburg Library, she implemented innovative marketing and communications strategies that earned her team the inaugural Library Journal Marketer of the Year Award and two John Cotton Dana Awards. She has extensive experience as a public speaker and trainer, and has spoken at many meetings and conferences.
By registering for this event you confirm that you have read and agree to our Code of Conduct.
For support with online courses, please contact libraryjournal@edmaker.co.
Session 1 | 2:00-2:40 pm ET
Get grounded in your library’s ‘why.’ This session will help you understand the issues that are facing libraries today as well as why it’s so critical for libraries to communicate their value to communities. You will learn how to articulate your library’s relevance and how to take a big-picture approach to ensure your library marketing and communication techniques are strategic and sustainable long term.
Speaker:
Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results |
Session 2 | 2:40-2:50 pm ET
Interested in what’s next or how to go even deeper? This session will provide more information about our spring courses, including our 1-Day Online Course and Asynchronous Workshop, Marketing and Outreach Strategies to Engage Your Community, which will expand what you learned here. Take this opportunity to ask questions about our full roster of courses, gain transparency into our process, and give your feedback about what you’d like us to do next.
Break | 2:50-3:00 pm ET
Session 3 | 3:00-3:40 pm ET
This session will take a practical approach to library marketing and communications and help you get into the strategies and tactics that will strengthen your marketing and communications. Learn how to set strategic marketing goals, create a marketing and communications calendar, and improve your email and social media marketing campaigns.
Speaker:
Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results |
Session 4 | 3:40-4:00 pm ET
This live, moderated discussion will give you an immediate opportunity to process and apply the skills you’ve learned in the previous sessions. You will have the opportunity to join on camera and audio to discuss ideas, ask questions, and hear from other participants in class.
Speaker:
Cordelia Anderson, CEO of Cordelia Anderson Consulting and author of Library Marketing and Communications: Strategies to Increase Relevance and Results |
Live session with Andrea Blackman and Tasneem Ansariyah Grace |
Live Guest Speakers Each Week
|
Recordings of guest speakers |
Recordings Available After The Live Session
|
Early Access On Demand Resources |
Early Access and Ongoing Resources To Support Learning
|
We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing