Marketing and Outreach Strategies to Engage Your Community

Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. 

 

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Course Overview

Guest speaker sessions via Zoom:
Thursday, Mar. 23, from 12:00 to 4:00 pm ET  (recordings available)

Workshop:
Asynchronous, facilitator-led workshop over 3 weeks

Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources. Don’t miss this opportunity to increase your community engagement!

 

The transformational speaker program has given thousands of librarians the tools and vision for meaningful change. The live sessions run on Thursday, Mar. 23 from 12:00 to 4:00 pm ET (recorded for on-demand viewing) with an ongoing facilitator-led workshop over 3 weeks. Don’t miss this opportunity!

 

Learning Outcomes

When you sign up early, you’ll have immediate access to our Early Access On Demand Resources—a series of webinars from Library Journal and School Library Journal contributors along with rich, supporting materials in the form of readings, activities, and videos—to explore at your own pace.

After you attend this interactive online course and workshop, you’ll be able to:
  • Understand and apply the fundamentals of marketing and outreach best practices

  • Understand and apply tangible social media marketing and outreach skills

  • Tell your library’s story in a compelling way to enhance your outreach

  • Implement methods for data collection and analysis to support marketing and outreach initiatives

  • Apply strategic communication techniques to help facilitate your marketing efforts

  • Understand the differences and overlaps between marketing, outreach, and engagement

  • Have strategies for how to center relationships and community collaboration



Who should take this course

Any librarian who wants to improve their library services and participation through new approaches to outreach and marketing efforts. 

Live sessions are also available on demand 

Can’t make a live session? All guest speaker sessions are recorded and available on demand following the initial broadcast. Asynchronous workshops allow you to complete assignments and receive feedback from experts.

Certificate of completion provided 

10 professional development credit hours

For support with online courses, please contact libraryjournal@edmaker.co

Accessibility

All guest speaker sessions feature live captioning and are made available on demand after the initial broadcast. Please email libraryjournal@edmaker.co upon registration if you require any special accommodations and we will make our best efforts to facilitate them.

 

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Group Rates

Have a team attend and increase your impact!

Discounted registration fees are available for groups of 3 or more. When you register your team for our online courses, they will be placed in the same small workshop group, where discussions and project-based assignments receive feedback from an experienced librarian.

Send us a request for a quote.

If your group prefers to work separately, just let us know.

 

By registering for this event you confirm that you have read and agree to our Code of Conduct.

For support with online courses, please contact libraryjournal@edmaker.co.

Full program will be announced soon.

 

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Online Course Preview

A preview of how we build your library skills and bring inspiration to your projects with our online learning experience.

Course Format

One-Week Timeline (Course Runs 3+ Weeks)

DAYS 1-2

On Demand

DAY 3

2.5 hours

DAYS 4-7

1-2 hours (optional)

 
   

PRE-LIVE SESSION

- Resources

- Discussions

- Bonus Content

LIVE SESSIONS

- Guest speakers via webcast

- Q&A via chat

- Recordings available on demand

ASYNCHRONOUS WORKSHOP

- Project-based homework, applied to your job

- Personalized feedback from a facilitator

- Group discussion in an asynchronous workshop setting via discussion forum

3-WEEK WORKSHOP

- Facilitator-led feedback

WEEK 1

Set your goals and gather data

WEEK 2

Identify gaps and priorities

WEEK 3

Begin your audit

       

 

 

Inspiring Live Guest Speakers + Facilitated Group Workshop for Project-Based Learning

 

 

Live session with Andrea Blackman and Tasneem Ansariyah Grace

Live Guest Speakers Each Week

  • Engage with presenters via live video stream, visual presentations, and chats

 

Online Course Features

 

Recordings of guest speakers

Recordings Available After The Live Session

  • Real-time guest speakers and conversation via live video stream (with recordings available afterward)
  • Instructor-led online course features personalized interaction over 3+ weeks

 

Facilitator-led workshop

Online Classroom Organizes All Materials

  • Workshop assignments to help you make progress on your goals
  • Individualized attention from course facilitators who work with you in a coaching environment in the workshop to help sort out challenges
  • Ongoing group conversation via discussion forums

 

Early Access On Demand Resources

Early Access and Ongoing Resources To Support Learning

  • Supporting resources (articles, videos, worksheets) in the online classroom to provide a foundation for your work
  • Access all course content for six months after the course ends
  • Bonus: Register early and get immediate access to archival video recordings from related courses and other bonus content

 

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