Utilizing Technology to Maximize User Experience
An Interview with an Academic Mover & Shaker

Chad Haefele is the Head of User Experience and Assessment at University of North Carolina Chapel Hill. There, he coordinates a team of three full-time staff members and two graduate students in the University Libraries. Their mission is to communicate the value and impact of campus libraries by assessing and improving the university’s web presence, services, and physical locations.

Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.



We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing