To Sell Is Human: The Surprising Truth About Moving Others

5 CDs retail ed. unabridged. 6 hrs. Penguin Audio. 2012. ISBN 9781611761115. $29.95; digital download.
Pink (Drive; A Whole New Mind) successfully narrates his examples and research confirming that what he calls "non-sales salespersons" (i.e., the bulk of us) regularly persuade, convince, and influence others to give up something in exchange for something else. As they move others to uncover unknown challenges, modern salespersons are problem finders. The final third of the book is a practical how-to manual for "selling" your ideas using the contemporary sales ABC's (attunement, buoyancy, clarity), with six modern elevator-pitch outlines.
VERDICT This title should be of interest to anyone who is not a professional salesperson but who wishes to communicate and convince more effectively. [The Riverhead hc was a New York Times best seller.—Ed.]
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