The Einstein Effect: How the World’s Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds

Journalist Cohen (My Jesus Year) found his dream job as the social media manager for the Albert Einstein Trust. Every day, posting as Official Albert Einstein, he links to evidence of how Einstein’s theories continue to affect people’s daily lives via energy and electricity. Still one of the most highly recognized personalities, Einstein shows up in detective serials, board games, and rap lyrics. Cohen interviews artists, activists, and scientists inspired by Einstein’s contributions; these interview subjects also include Einstein impersonators and those who bake cakes in his likeness. The author uses biographical sketches to explore how Einstein might have reacted to social media, fake news, and his own continuing celebrity status. Cohen makes Einstein’s scientific work easily relatable through discussions of time travel and weather prediction and shares stories about Einstein’s love of baked goods and his letters to children that will likely endear readers to the man himself.