The Coke Machine

In his first book, Boston magazine contributing editor Blanding (www.michaelblanding.com) provides an inside look at the Coca-Cola Company and its international franchises, tracking the company's century-long history and continuing growth, revealing relatively unknown facts about the famous formula and its pioneering creators, and exploring accusations regarding the company's negative global impact. George K. Wilson's (A Dog's Purpose) steady and solid narration sustains listeners' attention throughout this detailed case analysis that follows in the footsteps of The Jungle, Upton Sinclair's classic work of muckraking. Blanding's approach to the story of this important business is tough and unsweet, and he adds many revealing details not covered in Mark Pendergrast's For God, Country, and Coca-Cola or Valerie Bodden's The Story of Coca-Cola. Highly recommended for all business students.—Dale Farris, Groves, TX