Sports Market Place

Grey House. Mar. 2022. 1,842p. ed. by Stuart Patterson. ISBN 9781637001301. $295. REF
This title has long been considered the most comprehensive and definitive source of sports industry information, and the current edition continues the successful format: extensive lists of organizations, associations, events, media outlets, and sports executives. The 2022 version contains 13,000 listings; 11,443 websites; 6,273 email addresses, 37,707 key executive contacts; and 2,070 sport-specific organizations. Emphasis is on North American sports and organizations, with coverage of 103 different sports. The work begins with a three-part introduction, a highlight of which is a 2022 Sports Industry Outlook Report; this is followed by nine chapters of listings for sports; media; sponsors; professional services; facilities; manufacturers and retail; and events, meetings, and trade shows. Entries include company name, contact information, founding year, key personnel, and other detailed corporate information including extensive data on individual franchises in major professional leagues, such as the National Basketball Association. The concluding entry, executive, and geographic indexes are excellent aids for users who want to find listings or contacts efficiently. Like any yearly directory, currency may be an issue as venues, dates, and personnel change. However, for sports enthusiasts, those who work in the business of sports, users of sports marketing data, and academic libraries that support sports-management and sports-marketing programs, the directory remains a valuable resource.
VERDICT A convenient, thorough, and well-organized source of information about the business side of sports.
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