On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception

No matter their aspirations, anyone can benefit from a purposefully curated profile. From personal appearance to communication style to online presence, how one shows up in the world impacts one’s likelihood for successful outcomes. That’s the premise of this primer by seasoned PR pro and multimedia entrepreneur Licht (Leave Your Mark). Even if one does not aspire to host a podcast or start a business, Licht’s tips on simple things like email signatures and careful social media posts provide effective takeaways for anyone living in the modern era. Fundamentals help beginners get up to speed, while experienced professionals can benefit from recommendations for business-specific scenarios like crisis communications. Anecdotes featuring the author’s colleagues provide context, and “mental math” exercises will help readers apply these concepts to their own goals. Appropriate for a book about self-promotion, backmatter emphasizes the author’s various media outlets. While she names people who serve as examples and influences, without a bibliography readers will have to pursue further information on their own.