LeBron, Inc. The Making of a Billion-Dollar Athlete

Grand Central. Apr. 2019. 256p. index. ISBN 9781538730874. $28; ebk. ISBN 9781538730867. SPORTS
In his fourth publication on the NBA superstar, sportswriter Windhorst (Return of the King) focuses on the aspirations LeBron James continues to craft off the court. Beginning with the early recognition of his star power, James placed a high value on authenticity in his business decisions, being unafraid to turn down unsuitable offers and creating a management group with hometown friends in order to have more control over his career and reputation. Although Windhorst's years of reporting on James and the Cleveland Cavaliers may suggest bias, the author presents an honest depiction of the player's successes and follies, including his years with the Miami Heat and recent move to the Los Angeles Lakers in 2018. Although many books and articles have been written about James becoming a basketball legend, Windhorst's spotlight on business decisions sets this title apart. His 20 years of sports writing shines through the smooth narrative and insightful commentary, leaving readers with a suggestion of the heights James still aims to climb as his retirement from the NBA gets closer to reality
VERDICT Highly recommended for NBA fans and readers curious about the happenings behind the scenes.
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