AUDIO

How: Why How We Do Anything Means Everything

by Dov Seidman
13 CDs. library ed. unabridged. 13 hrs. S. & S. Audio. 2012. $39.99; 13 CDs. retail ed.; digital download. BUS
COPY ISBN
LRN founder and CEO Seidman introduces an organizational concept that proposes that companies create ethical and sustainable corporate cultures. Without condescending to a step-by-step plan, Seidman suggests a broader, more overreaching ideal for companies concerned with surviving in a litigious and competitive world. Companies instead discover a universe where individuals and businesses are all connected, reputation is permanent, transparency and ethics are paramount, and trust governs corporate and individual behavior. Audie Award winner Scott Brick's crisp, diamond-studded voice lends authority to the reading, and his practiced, melodic intonation gives the book a more welcoming, narrative feel.
VERDICT The back-to-basics approach that focuses on moral, trustworthy business is refreshing despite the author's generous name-dropping. However, the precise methodology for achieving this corporate nirvana seems to be proprietary. The work is most appropriate for those with an interest in business or libraries that serve academic programs with a business focus.
Reviewed by Erin E. Forson, MLS, Columbus, OH , Aug 01, 2012
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