ROMANCE

Global Tilt: Mastering the Inevitable Shift of Economic Power

by Ram Charan
Crown Business. 2013. 336p. notes. bibliog. index. ISBN 9780307889126. $28. ECON
COPY ISBN
Best-selling author Charan (Execution; What the CEO Wants You To Know) offers readers an insider's view on how business and wealth has shifted from North America and Europe to points geographically south. The book is largely case studies on corporate partnerships in a global marketplace over the last 20 years. Charan begins by outlining the swing of global commerce into China, India, the Middle East, and Africa, nodding to the growth of these countries' emerging youthful, urban middle class. He follows with practical advice for businesses to succeed as the tilt continues. While grounded in basic economic principles, Charan's perspective offers a first-person look at the next iteration of the global economy.
VERDICT Stories of how Fortune 500 companies are adapting to new markets gives the reader some footing; otherwise, an unusually dense text discerning global trends in the marketplace.
Reviewed by John Rodzvilla, Emerson Coll., Boston , Feb 01, 2013
Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.

RELATED 

FICTION

Reluctant Bride’s Baby Bombshell
by Stewart, Rachael
FICTION

His Princess on Paper
by Milne, Nina
FICTION

Accidentally Engaged to the Billionaire
by Colter, Cara
FICTION

Breaking the Best Friend Rule
by Lewis, Justine
FICTION

Socialite’s Nine Month Secret
by Pembroke, Sophie
FICTION

Secretly Married to a Prince
by Blake, Ally
More
ALREADY A SUBSCRIBER?

We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing

ALREADY A SUBSCRIBER?