Global Tilt: Mastering the Inevitable Shift of Economic Power

Crown Business. 2013. 336p. notes. bibliog. index. ISBN 9780307889126. $28. ECON
Best-selling author Charan (Execution; What the CEO Wants You To Know) offers readers an insider's view on how business and wealth has shifted from North America and Europe to points geographically south. The book is largely case studies on corporate partnerships in a global marketplace over the last 20 years. Charan begins by outlining the swing of global commerce into China, India, the Middle East, and Africa, nodding to the growth of these countries' emerging youthful, urban middle class. He follows with practical advice for businesses to succeed as the tilt continues. While grounded in basic economic principles, Charan's perspective offers a first-person look at the next iteration of the global economy.
VERDICT Stories of how Fortune 500 companies are adapting to new markets gives the reader some footing; otherwise, an unusually dense text discerning global trends in the marketplace.
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