Gentelligence: The Revolutionary Approach to Leading an Intergenerational Workforce

Rowman & Littlefield. Jun. 2021. 296p. ISBN 9781538142141. $32. BUS
Co-authors Gerhardt (prof. of management, Farmer Sch. of Business, Miami Univ., OH), Josephine Nachemson-Ekwall (assoc. dir. of financial crime prevention, UBS), and Brandon Fogel (staff consultant, Ernst &Young) present strategies for managing a generationally diverse workforce. Their focus is on progressive, open approaches to balancing the different interests of different generations of workers. They replace an outdated us-vs.-them mentality by maximizing efforts to involve multiple generations throughout an organization. The authors explore the current state of generational conflict and tension, outline generational clichés and shared experiences, identify roadblocks to “Gentelligent” leadership, and explain how to champion diversity of thought to create stronger workplaces. The book details four key management practices: resist assumptions, adjust the lens, strengthen trust, and expand the metaphorical “pie.”
VERDICT This book expands nicely on Jason Dorsey and Denise Villa’s Zconomy. The extensive citations, supplemental reading sources, and bibliography firmly establish the credibility of this solid, impressive work. Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives. Highly recommended for all university libraries supporting business and psychology curricula.
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