Gerhardt, Megan & others

This book expands nicely on Jason Dorsey and Denise Villa’s Zconomy. The extensive citations, supplemental reading sources, and bibliography firmly establish the credibility of this solid, impressive work. Vital for any organization with multigenerational staffs, and for marketers, public relations professionals, HRD managers, or executives. Highly recommended for all university libraries supporting business and psychology curricula.