Linda Hofschire, PhD, director of the Library Research Service at the Colorado State Library, and a 2017 LJ Mover & Shaker, is chair of the newly created Measurement, Evaluation, and Assessment Committee of the Public Library Association.

Chad Haefele is the Head of User Experience and Assessment at University of North Carolina Chapel Hill. There, he coordinates a team of three full-time staff members and two graduate students in the University Libraries. Their mission is to communicate the value and impact of campus libraries by assessing and improving the university’s web presence, services, and physical locations.

Author and advice columnist Heather Havrilesky learned a great deal about libraries when she inadvertently sparked the ire of Library Twitter.

LJ talks to Edward Fiske, author and former education editor for the New York Times, who has been producing the Fiske Guide to Colleges for more than 30 years.