Ted Kavich
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Book Clubs on the Same Page | Programs That Pop
Prior to 2013,Virginia’s Fairfax County Public Library (FCPL) coordinated a program styled on the “one book, one community” efforts, but its return on investment (ROI) was hard to measure. We wanted to do more and potentially reach a bigger audience. Brainstorming with our marketing team, the idea of a biennial book club conference emerged.