Marketing

On April 25, the Peabody Awards revealed the list of 68 nominations for 2023, chosen from a field of 1,100 entries. This year’s contenders include popular TV series such as The Bear, Bluey, and Reservation Dogs, documentaries about Judy Blume and Little Richard, children’s programming, newscasts—and two offerings from public libraries: Milwaukee Public Library’s social media streams in the interactive and immersive media category, and Borrowed and Banned, a 10-episode podcast from Brooklyn Public Library in the podcast/radio category.

In 2023, Archibald’s work on two different projects generated enormous impact for the library and demonstrated that effective graphic design can make a difference in library programming.

The Kansas City Public Library (KCPL) and San Francisco Public Library (SFPL) last Thursday announced that they would team up on a Tackle Censorship campaign with a friendly wager on the game. As a result of Kansas City's 25–22 win last night, a library representative from SFPL will wear Kansas City gear and post a recording of themselves reading from a banned book on the library’s social media channels.

Faced with a major post-lockdown attendance drop, the marketing team at Baltimore's Enoch Pratt Free Library is re-engaging patrons with creative, data-driven campaigns. Patchogue Medford Library, NY, received honorable mention.

Brooke McCauley’s career spans activism and politics, anti-hunger/anti-poverty advocacy, and lobbying. In 2019, she learned about a new role at the Howard County Library System—customer experience manager—and made it her own.

Most of the time, library promotion involves a lot of announcements like, “We offer homework help” or “We’ve got a new website” or “Come to our program.” These promotions are informative, but they lack the one magical thing that people respond to: emotion.

With the COVID-19 vaccine rollout gaining momentum in the United States, libraries continue the process of reopening. They’ll need to get the word out to patrons about changing hours, resumed services, and in-person events. This product spotlight focuses on marketing platforms for libraries designed to help streamline outreach efforts via social media, email, newsletters, mobile messaging, and more.

Gale, a Cengage company, today introduced five interactive dashboards for its Gale Analytics demographic data visualization platform.

Whether lobbying legislators for funding libraries or a foundation for new shelving, public library leaders, communications staff, and even frontline workers need to be efficient and nimble when articulating their impacts to outside stakeholders. Crucially, they need to approach the question from the vantage of how the library’s outcomes align with that particular stakeholder’s mission.