Marketing

The Kansas City Public Library (KCPL) and San Francisco Public Library (SFPL) last Thursday announced that they would team up on a Tackle Censorship campaign with a friendly wager on the game. As a result of Kansas City's 25–22 win last night, a library representative from SFPL will wear Kansas City gear and post a recording of themselves reading from a banned book on the library’s social media channels.

Faced with a major post-lockdown attendance drop, the marketing team at Baltimore's Enoch Pratt Free Library is re-engaging patrons with creative, data-driven campaigns. Patchogue Medford Library, NY, received honorable mention.

Brooke McCauley’s career spans activism and politics, anti-hunger/anti-poverty advocacy, and lobbying. In 2019, she learned about a new role at the Howard County Library System—customer experience manager—and made it her own.

Most of the time, library promotion involves a lot of announcements like, “We offer homework help” or “We’ve got a new website” or “Come to our program.” These promotions are informative, but they lack the one magical thing that people respond to: emotion.

With the COVID-19 vaccine rollout gaining momentum in the United States, libraries continue the process of reopening. They’ll need to get the word out to patrons about changing hours, resumed services, and in-person events. This product spotlight focuses on marketing platforms for libraries designed to help streamline outreach efforts via social media, email, newsletters, mobile messaging, and more.

This past Friday Library Journal capped off it’s #LovecraftFridays discussion with a virtual roundtable.

Curtis Sittenfeld spoke about her new book Rodham with LJ Reference & Professional Reading Editor Mahnaz Dar. The conversation was a culmination of the #LJReads book club program, which invited LJ readers to discuss the novel on Twitter. Taking questions from the live audience on Zoom, Sittenfeld touched on the challenges of crafting Rodham, a narrative that envisions Hillary Clinton’s life had she opted not to marry Bill.

Gale, a Cengage company, today introduced five interactive dashboards for its Gale Analytics demographic data visualization platform.