The Kansas City Public Library (KCPL) and San Francisco Public Library (SFPL) last Thursday announced that they would team up on a Tackle Censorship campaign with a friendly wager on the game. As a result of Kansas City's 25–22 win last night, a library representative from SFPL will wear Kansas City gear and post a recording of themselves reading from a banned book on the library’s social media channels.
Faced with a major post-lockdown attendance drop, the marketing team at Baltimore's Enoch Pratt Free Library is re-engaging patrons with creative, data-driven campaigns. Patchogue Medford Library, NY, received honorable mention.
Brooke McCauley’s career spans activism and politics, anti-hunger/anti-poverty advocacy, and lobbying. In 2019, she learned about a new role at the Howard County Library System—customer experience manager—and made it her own.
Most of the time, library promotion involves a lot of announcements like, “We offer homework help” or “We’ve got a new website” or “Come to our program.” These promotions are informative, but they lack the one magical thing that people respond to: emotion.
With the COVID-19 vaccine rollout gaining momentum in the United States, libraries continue the process of reopening. They’ll need to get the word out to patrons about changing hours, resumed services, and in-person events. This product spotlight focuses on marketing platforms for libraries designed to help streamline outreach efforts via social media, email, newsletters, mobile messaging, and more.
Gale, a Cengage company, today introduced five interactive dashboards for its Gale Analytics demographic data visualization platform.
Whether lobbying legislators for funding libraries or a foundation for new shelving, public library leaders, communications staff, and even frontline workers need to be efficient and nimble when articulating their impacts to outside stakeholders. Crucially, they need to approach the question from the vantage of how the library’s outcomes align with that particular stakeholder’s mission.
Merchandising can be implemented strategically at libraries, just as it is in retail, and can increase circulation, stimulate robust discussions, and generate foot traffic. To drive circ, how you showcase your materials can be as important as what you buy.
Over the years, public libraries have expanded their electronic collections. The evolution of library interfaces has allowed many physical services to extend into a digital space, empowering patrons to check out ebooks, read magazines and journals, stream movies, listen to audiobooks, and more. The demand for digital collections only continues to grow.
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