The Bruce Lee Code: How the Dragon Mastered Business, Confidence, and Success

Career Pr. Apr. 2023. 224p. ISBN 9781632652034. pap. $16.95. BUS
Bruce Lee’s legacy continues to persist since his death in 1973 at the age of 32. The image of the actor and martial arts instructor grew in the intervening years to make him a global cultural icon. This book’s author Thomas Lee (no relation to Bruce Lee; Rebuilding Empires: How Best Buy and Other Retailers Are Transforming and Competing in the Digital Age of Retailing) was the editorial director and curator for the We Are Bruce Lee exhibit at the Chinese Historical Society of America Museum in San Francisco’s Chinatown. As he points out, Lee is remembered for his challenge to Hollywood on how it represents (or doesn’t) Asians. Lee eventually started his own production company in Hong Kong that created films such as The Way of the Dragon and the posthumously released Enter the Dragon. The book mixes Bruce Lee’s business savvy (drawn from his personal papers, plus interviews with those who knew him) with his writings and the philosophy behind his self-developed martial arts style. Sometimes this combination takes away from the book’s lessons for the modern entrepreneur.
VERDICT While Bruce Lee feels like a natural focus for a book on start-ups in the United States, sometimes the focus on what Lee’s philosophy offers to aspiring entrepreneurs gets lost, and this title becomes more of a biography than a business book.
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