SOCIAL SCIENCES

Smarter Faster Better: The Secrets of Being Productive in Life and Business

Random. Mar. 2016. 400p. illus. notes. index. ISBN 9780812993394. $28; ebk. ISBN 9780679645429. BUS
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Everyone is busy, but not everyone is productive, says New York Times reporter Duhigg (The Power of Habit), who here explores the hows and whys of eight ideas that he feels are most important to expand effectiveness in the workplace. By using case studies, research reports, and experiences from a variety of industries, the author hopes to make everyone smarter, faster, and better at what needs to be accomplished, and to understand why some people and companies are more efficient than others. While the chapters deal with such topics as motivation, psychological safety in teams, focus, goal setting, and absorbing data, the examples are so enjoyable that Duhigg's point often tends to get lost. Other concepts include creative desperation, information blindness, reactive thinking, and cognitive tunneling. Even the notes section at the end makes for a compelling narrative.
VERDICT Although a fascinating read in which the pages turn quickly, the author's goals may not have been realized. For readers who enjoy their business lessons disguised as entertaining stories, although in this case, absorbing the main arguments will require diligence.
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