Give and Take: A Revolutionary Approach to Success

Viking. 2013. 294p. bibliog. ISBN 9780670026555. $27.95; ebk. ISBN 9781101622841. BUS
Grant's (Wharton Business Sch.) "give and take" concept centers around the idea that the success of those who seek to give more than they take is underestimated. By citing examples from social experiments and his personal experience in advertising and by asserting the benefits of modest communication and networks built on generosity rather than reciprocity, he shows how the behavior of successful givers differs from that of unsuccessful givers. He concludes with ten actions for impact, a set of concrete steps for readers to enhance the giving mindset.
VERDICT For fans of Malcolm Gladwell and Daniel Pink, and of The Power of Habit and Quiet. Grant's ideas decry the popular perceptions of high achievers as calculating and callous takers, but his dry, repetitive use of supporting science may fail to engage the lay reader.
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