Followed: The Content Creator’s Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand

Content creator and business and life coach Bucci starts her book by clearly stating her hope that this will be a reference title for content creators to return to throughout their careers. Bucci has succeeded in her goal, offering a deep well of talking points and advice for the full spectrum of a content creator’s career. This is a book that is worth revisiting as one’s career develops. There are mini-psychology lessons and quotes from business and thought leaders. Readers will benefit from Bucci’s experience as she shares lessons about getting started in social media, growing a supportive community, pivoting to new material, and dealing with online trolls. Bucci provides good life advice, helpful for anyone navigating professional hierarchies or wanting to present themselves differently in smaller spheres rather than a wide social media audience. Readers will likely find this to be uniquely helpful in dealing with anxiety from social media exposure and learning to moderate social media consumption.