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Agency: Starting a Creative Firm in the Age of Digital Marketing

by Rick Webb

Palgrave Macmillan. 2015. 352p. ISBN 9781137279866. $30; ebk. ISBN 9781137501189.

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Webb, cofounder of the ad agency Barbarian Group, explores every aspect of running an up-to-date ad agency, from agile development to pitching an ad to getting paid and obtaining a loan. The author has a laid-back and ethical take on building a culture and some interesting ideas on fostering creativity and managing work flows.

Reviewed by Jessica Spears , Dec 01, 2015

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