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Influence: The Psychology of Persuasion

by Robert B. Cialdini

rev. ed. HarperBusiness. 2007. 336p. ISBN 9780061241895. pap. $17.99; ebk. ISBN 9780061899874.

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Cialdini's fascinating look into how opinions and behaviors are swayed by outside influence can help readers develop their own powers of persuasion. For all areas of life where influence is needed.

Reviewed by Lauren Sergy , Dec 01, 2013

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