Economics

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PREMIUM

Franchise: The Golden Arches in Black America

The book sticks close to its focus of franchising McDonald’s restaurants among black communities in the 20th century, and covers the topic well. This niche subject may not have wide-ranging appeal, but the research is invaluable for those studying the intersections of race, economics, and business in the United States.
PREMIUM

Arguing with Zombies: Economics, Politics, and the Fight for a Better Future

While Krugman’s rousing, jargon-free writings will please progressive readers, they will be disconcerting to many conservative ones. An informative and controversial study combining business and political science.
PREMIUM

Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World

Much has already been written about Disney’s theme parks, but Snow’s readable business history explores the work and innovation that went into launching the park.
PREMIUM

It’s How We Play the Game: Build a Business. Take a Stand. Make a Difference

This book offers some sound lessons for those involved in retail, and will also benefit those who learn best from personal narratives.
PREMIUM

Market Mover: Lessons from a Decade of Change at NASDAQ

An intriguing perspective on the intersections of IT, management, and finance.
PREMIUM

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

A worthwhile personal account and career guide for budding entrepreneurs.

Aesthetic Intelligence: How To Boost It and Use It in Business and Beyond

Will appeal to those interested in the intersection of marketing and consumer behavior.
PREMIUM

Seeing Around Corners: How To Spot Inflection Points in Business Before They Happen

A useful guide that is most appropriate for actual or aspiring managers and management consultants.

Start Finishing: How To Go from Idea to Done

Gilkey’s constructive guidance will likely appeal to white-collar workers, especially those in managerial and administrative positions
36 articles

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