Deviate: The Science of Seeing Differently

Hachette. Apr. 2017. 352p. illus. notes. index. ISBN 9780316300193. $28; ebk. ISBN 9780316300179. SCI
Lotto (neuroscience, Univ. of London) is an expert on perception who wants to disillusion readers of their outdated beliefs about how the brain works and show them how to make use of the latest developments in his field. He explains that we do not perceive the world as it is but rather as it has been useful to us to perceive both over the course of our lifetimes and over the course of human evolution. This in turn leads to certain biases and assumptions about ourselves, others, and the world. Lotto argues that these tendencies can limit people in many ways, not least of which are in the interactions we have with one another and our ability to innovate. With a science-based understanding of the brain, we have more tools to address these limitations. Filled with images demonstrating illusions and figures illustrating concepts, and making unique use of fonts and page layout, this accessible, intriguing title shows as well as tells.
VERDICT A combination of popular science and self-help, this offering should appeal to scientifically inclined readers of popular psychology who are also seeking inspiration. [Prepub Alert, 2/21/16.]
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