Keys to Successful Digital Content Promotion: Target Key Segments

Last week Recorded Books posted an article about clubs/groups , Key #10 in the series “Keys to Successful Digital Content Promotion.” Clubs/groups, both virtual and in-library, are popular ways to promote any type of content a library offers, including digital content.


 


 

Last week Recorded Books posted an article about clubs/groups, Key #10 in the series “Keys to Successful Digital Content Promotion.” Clubs/groups, both virtual and in-library, are popular ways to promote any type of content a library offers, including digital content. Summer reading clubs are especially common for elementary school kids to help them avoid that summer slump.

Next week, Recorded Books will post the final article in their series sharing common practices around successfully promoting digital content to patrons, including examples from your peers of promotional campaigns that work.

Can’t wait to see more tips? Download the complete guide today.

This week Recorded Books continues the series with a post about targeting key segments.
 

KEYS TO SUCCESSFUL DIGITAL CONTENT PROMOTION


#11: TARGET KEY SEGMENTS

Targeting key segments of your patron population with digital content promotions is a smart way to encourage user sign-ups. Instead of targeting your entire patron base, focus your efforts on a key audience. Meeting a specific need or interest through a digital content offering increases the likelihood that patrons will adopt that digital service.

 This week Recorded Books continues the series with a post about targeting key segments.
 

IDEAS FOR TARGETING KEY SEGMENTS: 

  • If you have a large Spanish-speaking population, promote a language learning service, like Transparent Language Online, focusing on English as a second language, with flyers, bookmarks, or other materials in Spanish.
  • Target patrons seeking career success with a software and device training service like Hoonuit, which offers training around technology like Google Docs, InDesign, and more.
  • Target “lifelong learners” via email or a poster at the local senior center with an education service such as The Great Courses Library Collection.
     

“Using a digital service was one thing needed to complete our summer reading program for adults. A lot of people tried digital services they didn’t even know we offered.”—Survey Respondent

Army MWR Library knows that our population likes to travel, especially when they are stationed outside of the US. So, this led to the creation of our poster promoting free eBook travel guides.”—Survey Respondent

“Recorded Books has promotional materials in Spanish available for some of its services.

Check back here next week to see the final key to successful digital content promotion.

 

Don’t want to wait? Download the complete guide today:
12 Steps to Success: Best Practices in Promoting Digital Content @ Your Library
 

 

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