Series-Keys to Successful Digital Content Promotion: Giveaways/Contest

Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on patron newsletters. Sending a monthly or quarterly newsletter to patrons is a practical way for libraries to increase digital service sign-ups.


 


 

Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on patron newsletters. Sending a monthly or quarterly newsletter to patrons is a practical way for libraries to increase digital service sign-ups. In our nationwide survey to libraries, your peers state seeing a significant increase in digital service sign-ups with newsletter mentions.

Over the next several weeks, Recorded Books will continue to post articles sharing common practices around successfully promoting digital content to patrons, including examples from your peers of promotional campaigns that work.

Can’t wait to see more tips? Download the complete guide today.

Up next: ideas around giveaways/contests.
 

KEYS TO SUCCESSFUL DIGITAL CONTENT PROMOTION
 

#8: GIVEAWAYS/CONTESTS

Hosting giveaways or contests is a fun way to promote your library’s digital content services. It’s common for people and organizations in the community to donate prizes to their library as promotional giveaways. Results are often better when more people win as they participate rather than when everyone competes for one prize.
 

IDEAS FOR GIVEAWAYS AND CONTESTS:

  • As part of the eBook promotion, host a giveaway for an eReader, like a Kindle Fire.
  •  Host a summer reading contest for kids and/or adults to see who can read the most books on your summer reading list (in audiobook or eBook format), and award a prize to the winner(s).
  •  You don’t have to break the bank—offer smaller giveaways to a larger number of your patrons. Rather than spend $500 on a tablet, give away 100 gourmet coffee gift cards worth $5 each.
     

“In order to increase our eBook circulation, we gave away a Kindle every week during the month of December.”—Survey Respondent
“At the end of summer, patrons who complete the Summer Reading Program may enter to win a tablet.”—Survey Respondent

Check back here over the coming weeks to see more keys to successful digital content promotion.
 

Don’t want to wait? Download the complete guide today:
12 Steps to Success: Best Practices in Promoting Digital Content @ Your Library
 

 

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