Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

The spread and increasing dependence on the Internet, rising global middle class, and new business models have fueled the success of e-commerce. In this work, former Alibaba vice president Erisman (Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business) examines e-commerce in developing economies such as those in China, India, Nigeria, Southeast Asia, and Latin America, arguing that these trends are revolutionizing emerging markets. The author claims that e-commerce plays a greater role in emerging markets than in Western economies, with China dominating, and provides advice for companies seeking to access the opportunities created by innovation in these markets. The author's knowledge from years of industry experience shine through in discussions that take readers around the world with a variety of examples and personal stories.