Creative Change: Why We Resist It…How We Can Embrace It

Mueller's (management, Univ. of San Diego Sch. of Business) thesis is that while top business leaders indicate that they want creativity for their organizations in order to compete and succeed in today's business environment, in practice, they often reject such innovations and favor the status quo. Mueller sets out to determine whether businesses are really encouraging inventiveness to take advantage of new discoveries and generate creative solutions for the many problems facing us today. She also examines whether they are establishing fresh and profitable products and services that would prove advantageous to their business. Mueller identifies "a hidden innovation barrier" that inhibits companies from taking chances. She defines the creative process, works on a method of evaluation, and concludes with a discussion of why we need to adopt a positive mind-set.