SOCIAL SCIENCES

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media & Self-Awareness

Harper Business. Mar. 2016. 384p. index. ISBN 9780062273123. $29.99; ebk. ISBN 9780062273130. BUS
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Vaynerchuk (Crush It!) is an entrepreneur, investor, and social media pioneer, among other things. Since 2006, he has been active online, building a booming business and fanbase, with extraordinary results. This book is a collection of questions the author's answered over the past decade on a variety of subjects. It is straightforward and broken into easily digestible segments, with each query followed by Vaynerchuk's response. His advice is frank, practical, and uncompromising, though encouraging. The book is largely focused on entrepreneurship, particularly what Vaynerchuk has learned from "hustling" and adapting to changing social media platforms. Very specific to his experiences or the question posed, the narrative is highly autobiographical. The inquiries are divided into topics, including standards that could be found in any business book, such as leadership, management, starting up, and marketing. Others are Vaynerchuk's thoughts on a host of other matters—education, family life, gratitude—and any other question that came his way.
VERDICT The book's strength is Vaynerchuk's strong voice, and his insights into becoming a self-made entrepreneur. Readers interested in business will find those sections absorbing and informative, and fans of the man himself will enjoy the other content.
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