Engage Your Community by Uniting Marketing and Outreach

Learn how to increase your community engagement with practical tools to unite your marketing and outreach. 




Course Description 

Guest speaker sessions via Zoom:
Wednesdays,  November 30, December 7, and 14, from 2:00 to 4:00 pm ET (recordings available)

Asynchronous, facilitator-led workshop over 3 weeks

Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

You’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources. Don’t miss this opportunity to increase your community engagement!

You’ll complete workshop assignments to draft your own outreach initiative over 3+ weeks in an interactive online classroom environment with personal coaching from an expert in the field. In addition, you’ll have access to our foundational bonus content—rich supporting materials you can explore at your own pace, including a series of webinars from Library Journal and School Library Journal contributors, readings, activities, and videos.

Our transformational online courses have given thousands of librarians the tools and vision for meaningful change. The live sessions run on Wednesdays, November 30, December 7, and 14, 2022 from approximately 2:00-4:00 pm ET (recorded for on-demand viewing) with an ongoing facilitator-led workshop over 3 weeks. 




When you sign up early, you’ll have immediate access to our Early Access On Demand Resources—a series of webinars from Library Journal and School Library Journal contributors along with rich, supporting materials in the form of readings, activities, and videos—to explore at your own pace.

When you attend this interactive online course, you’ll gain the tools to:  

  • Assess who you’re not currently reaching

  • Establish a strategy to reach people who fall into those gaps

  • Align marketing and outreach efforts around engagement strategies

  • Develop community feedback mechanisms with clear metrics

  • Evaluate your community feedback mechanisms with clear metrics

  • Align library programs with community goals

  • Strategically engage community partners

  • Embrace radical empathy

  • Identify targeted ways to communicate library services and programming


Who should take this course 

Any librarian who wants to improve their community engagement through new approaches to outreach and marketing efforts. 

Live sessions are also available on demand 

Can’t make a live session? All guest speaker sessions are recorded and available on demand following the initial broadcast.

Certificate of completion provided 

15 professional development credits are available

For support with online courses, please contact libraryjournal@edmaker.co





Group Rates

Have a team attend and increase your impact!

Discounted registration fees are available for groups of 3 or more. When you register your team for our online courses, they will be placed in the same small workshop group, where discussions and project-based assignments receive feedback from an experienced librarian.

Send us a request for a quote.

If your group prefers to work separately, just let us know.


Curriculum Advisor


Erica Freudenberger, Outreach & Engagement Consultant at Southern Adirondack Library System



By registering for this event you confirm that you have read and agree to our Code of Conduct.

For support with online courses, please contact libraryjournal@edmaker.co.


Course Format

One-Week Timeline (Course Runs 3+ Weeks)

DAYS 1-2

On Demand


2.5 hours

DAYS 4-7

1-2 hours (optional)



- Resources

- Discussions

- Bonus Content


- Guest speakers via webcast

- Q&A via chat

- Recordings available on demand


- Project-based homework, applied to your job

- Personalized feedback from a facilitator

- Group discussion in a workshop setting


- Facilitator-led feedback


Reimagine your library


A fresh look at your audience


Synthesize your action plan




Inspiring Live Guest Speakers + Facilitated Group Workshop for Project-Based Learning



Live session with Andrea Blackman and Tasneem Ansariyah Grace

Live Guest Speakers Each Week

  • Engage with presenters via live video stream, visual presentations, and chats
  • Map out your own equity initiatives with guidance from an expert advisor
  • Leave with refined, robust strategies designed to make a lasting impact on your community
  • Workshop tangible antiracist approaches to your work with input from peer groups


Online Course Features


Recordings of guest speakers

Recordings Available After The Live Session

  • Real-time guest speakers and conversation via live video stream (with recordings available afterward)
  • Instructor-led online course features personalized interaction over 3+ weeks


Facilitator-led workshop

Online Classroom Organizes All Materials

  • Workshop assignments to help you make progress on your goals
  • Individualized attention from course facilitators who work with you in a coaching environment in the workshop to help sort out challenges
  • Ongoing group conversation via discussion forums


Early Access On Demand Resources

Resources To Support Learning

  • Supporting resources (articles, videos, worksheets) in the online classroom to provide a foundation for your work
  • Access all course content for six months after the course ends
  • Bonus: Register early and get immediate access to archival video recordings from related courses and other bonus content



See past program below. Full program will be announced soon.



Week 1: Tuesday, June 7, 2022

Session 1 | 2:00-2:45 pm ET

Discovering and Sharing Your Library's Story

Learn to tell your library’s story in a fresh way in this insightful session from the co-founders of the Library Land Project. You’ll practice seeing the library through your patrons’ and colleagues’ eyes and find the unexpected stories of your library. You’ll learn how to transform your library’s story and operationalize it in your marketing and outreach efforts.


Greg Peverill-Conti, Executive Director and Co-founder, Library Land Project

Adam Zand, President, Co-founders, Library Land Project



Workshop Q&A | 2:45-3:00 pm ET

An introduction to this week’s assignment and an open Q&A related to your project-based work in this course.


Session 2 | 3:00-3:45 pm ET

Connecting Marketing and Outreach

When library marketing is disconnected from outreach efforts, there is a missed opportunity. In this session we’ll explain how to bridge that gap at both large and small libraries and discover how to establish a strategy to reach new audience members through innovative communication, outreach, programs, and partnerships. This session will share best practices and inspire new ideas.


Julie Robinson, Refugee & Immigrant Services & Empowerment Outreach Manager, Kansas City Public Library 



Week 2: Tuesday, June 14, 2022

Session 1 | 2:00-2:45 pm ET

Understanding Community By The Numbers

Take the temperature of your community – and what matters to them by gathering useful data. Learn how to initiate new feedback mechanisms for your existing audience and how to leverage outside data to understand audiences you’re not reaching. This session will show examples and help you identify metrics that can help you shape marketing and outreach plans.


Cathy Crosthwaite, Deputy Director of Public Services, Sacramento Public Library

Kelly Clark, Administrative Analyst, Sacramento Public Library, Sacramento, CA


Workshop Q&A | 2:45-3:00 pm ET

An introduction to this week’s assignment and an open Q&A related to your project-based work in this course.

Session 2 | 3:00-3:45 pm ET

New Community Engagement Efforts

A look at innovative community engagement programs from leading institutions.  


Brenda Johnson-Perkins, Community Engagement Administrator, Baltimore County Public Library (MD); and Executive Secretary, BCALA


Week 3: Tuesday, June 21, 2022

Session 1 | 2:00-3:00 pm ET

Communication Strategies To Showcase Services and Programming

Communication sometimes gets short shrift when resources are limited (and even when they’re not). This session will leave you with simple strategies to communicate internally among staffers and externally with the public. You’ll leave with clear strategies to support your services and programming with winning communication practices.


Dianne Connery, Director at the innovative Pottsboro Area Public Library (TX)

Carmen Patlan, Executive Director at Highwood Public Library


Workshop Q&A | 3:00-3:15 pm ET

An introduction to this week’s assignment and an open Q&A related to your project-based work in this course.

Session 2 | 3:15-4:00 pm ET

Align Community and Library Aspirations

Work toward common goals to connect your library to larger community initiatives. This session will showcase partnership examples and best practices for building relationships with outside institutions.  


Nicholas Brown, Prince George’s County Memorial Library System (PGCMLS) Chief Operating Officer for Communication and Outreach



For support with online courses, please contact libraryjournal@edmaker.co




Full program will be announced soon.




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