Self-help: the term evokes the busier aisles of the bookstore and some of the most popular ranges in any local public library. It is also, as we know, a category of writing, publishing, and reading subjected to a great deal of mockery and satire in the public sphere and, perhaps, deservedly so: there is a kind of rapid reach for easy conclusions and at times a haste in writing and structure that leaves self-help writers and readers vulnerable to the most contemptuous sort of criticism.