Webcast: Returning the Researcher to the Library: Understanding the Next Gen user

Sponsored by Serials Solutions. Starts Thursday, June 4, 2009, 12:00 pm Eastern Daylight Time

Users’ expectations of information search changed dramatically in the wake of Google and continue to evolve. Some studies point to a slow, but steady disintermediation of the library from the research process. Yet, libraries have a powerful competitive advantage in the quality, breadth and authority of their content – an advantage recognized and valued by users, especially in the academic library. This four-part series explores how libraries are taking back their role as the starting point for research by focusing on the user experience and supporting it with innovative technology. The opening learning session in the series – Understanding the Next-Gen User – brings together Joan Lippincott and Alison Head, leaders in research on next-gen research habits, for an insightful exploration into the needs and expectations of students and how libraries can respond in ways they respect and understand.

Panelists:
Joan Lippincott, Associate Executive Director of the Coalition for Networked Information (CNI) and an authority on learning, engagement and technology
Alison Head, acclaimed researcher on user experience, currently leading Project Information Literacy
 
Moderator: John Law, Vice President, Discovery Services, Serials Solutions
 
Register now for the inaugural Understanding the Next-Gen Webcast, sponsored by Serials Solutions, Thursday, June 4, 12:00 PM (noon) Eastern Daylight Time. If you can’t join us on June 4, register now and we’ll send you an email when the archive is ready to be viewed, at your convenience.