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SLJ's Trailee Awards: Enter Your Favorite Video

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By SLJ Staff July 26, 2011

Got a great book trailer that either you or your students created? School Library Journal wants you to nominate it for our annual Trailee Awards, which recognize the important role that these videos play in promoting books and encouraging reading.

Trailee_logo.2(Original Import)Starting today through August 31, 2011, we're asking readers to submit their favorite trailer in any of these six categories:

  • Publisher/Author for elementary readers (PreK-6)
  • Publisher/Author for secondary readers (7-12 grade)
  • Student created for elementary readers (PreK-6 grade)
  • Student created for secondary readers (7-12 grade)
  • Adult (anyone over 18) created for PreK-12 grade
  • Educator/Librarian created for PreK-12 grade

Anyone is eligible to suggest a video for consideration that was originally posted between July 1, 2010 and June 30, 2011.

To recommend a trailer, send an email to SLJbooktrailers@gmail.com in a mp4 format. Please do not send actual video files via email-they will not be accepted. Include the name of the video, the url of where the video is available online, the video's creator(s), the book's author and the title of the book featured in the video, along with publisher and copyright date. Also describe in no more than 150 words how the trailer draws in potential readers.

Submissions will be judged by a committee of six librarians who will verify that the entry meets the all the necessary criteria.

The judges are Daryl Grabarek, editor of SLJ's Curriculum Connections and Touch and Go; Shannon McClintock Miller, a librarian at Van Meter Community School District in Van Meter, IA; Melanie Mubarak, an elementary school librarian at Fort Bend ISD in Houston, TX; Teresa Schauer, a district librarian, at Pettus ISD in Pettus, TX; John Schumacher, a school librarian at Brook Forest Elementary School in Oak Brook, IL; Joyce Valenza, a teacher-librarian at Springfield Township High School in Springfield Township, PA.

The judges will select four nominees in each of the six categories. The 24 nominated book trailers will be announced at the School Library Journal Leadership Summit, The New World of Reading: Digital, Networked & Transliterate, on September 22 in Arlington, VA. Following the announcement, the general public will have the opportunity choose the winner in each category via online voting on SLJ's website.

Last year, teachers and librarians used the Trailees nominees to introduce books to their students and to encourage voting. Thousand of votes were received and the winners were:

Publisher/Author created for elementary readers (PreK-6), Shark vs. Train by Chris Barton, (Little Brown, 2010)

Publisher/Author created for secondary readers (7-12) Ghostgirl: Lovesick by Tonya Hurley, (Hachette, 2010)

Adult (18 +) created for elementary readers (PreK-6)

Cows for America by Carmen Agra Deedy (Peachtree, 2009) a trailer created by Analine Johnson, librarian at Centeno Elementary in Laredo, TX.

Adult created for secondary readers (7-12)

Unwind by Neal Shusterman (S & S, 2007), a trailer created by June Henson, a librarian at Downing Middle School in Flower Mound, TX.

Student created for elementary readers (PreK-6)

Don't Let the Pigeon Drive the Bus by Mo Willems (Hyperion, 2003)

Student created for secondary readers (7-12 grade)

The Chocolate War by Robert Cormier (Random, 1974)

Adding to the popularity of book trailers over the past few years, one of our judges, school librarian Tersea Schauer, in 2009 created Book Trailers for All, a website where people can share, view, and download more than 250 book trailers, which are organized by interest level. The site also offers lots of information on book trailer creation, copyright, and other related material. The site has partnered with Follett, which lists the booktrailers under "essentials" on its Titlewave program to enable librarians to easily find and order books that have accompanying trailers.

This article originally appeared in the newsletter Extra Helping. Go here to subscribe.

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Reader Comments (5)


I think this is a great promotion but August 31st is too early if you want to involve students. Some of us would like to announce it when school starts. Would you reconsider extending the deadline?



Posted by Gayle Lawrence on July 26, 2011 06:39:58PM

I agree with the thought that this is too early but you never know who'll get their act together. Our annual "Bookies" Award is August 19th so I can hope we may have submitters to this. The 'Trailees' maybe needs a little more prep time for those who really are not confident in the technology but are enthusiastic about the idea. It's not as simple as we think sometimes. I would reconsider extending the deadline, too, if possible.



Posted by Kathy Johnson on July 27, 2011 12:17:43PM

The idea is to get trailers that have already been prompting readers to pick up the books they represent. That is one of the reasons behind the requirement that the trailer needs to have been published online between the timeline of July 1, 2010 and June 30, 2011. The final 24 nominations will be announced at the SLJ Summit in October. Then voting will be open for several months, and the winners will be announced in January. Since this is going to be an annual contest, next year's guidelines will have the same timeline requirement. Hopefully, this award will become something that people look forward to entering and voting on for years to come. :)



Posted by Teresa Schauer, 2012 Trailee Committee on August 2, 2011 09:30:16PM

Has the deadline been extended? I have a library student aid who created a trailer last year. He sent me a copy of the description of his trailer about 20 minutes ago to proofreader. Is it still possible for his entry to be accepted?



Posted by Brian T. Johnson on September 10, 2011 04:02:45PM

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