Bubble Room

November 18, 2009 | Link This | Email this | Comments (0)

Feeling comfortable before a microphone, camera or note-taking blogger can be unnerving, especially for staff who don't do it everyday. And yet, we want to be sure our staff are positioned as experts in our community and are called on for interviews. What to do?

Larger and well financed intitutions conduct media training. That can be challenging for libraries to pull off. Most people feel more comfortable with something in writing, so we provide our staff with a tip sheet prior to the interview and then do a little bit of coaching. I'm happy to share here what we use, and hope you can make use of it.

November 11, 2009 | Link This | Email this | Comments (0)

Last Saturday morning, over a breakfast of eggs and grits (my husband, the native New Yorker!) and the healthful alternative of oatmeal and craisins (me) I asked my husband for suggestions for Bubble Room subjects. His first idea: a discussion on media relations. After all, effective and strategic media relations is an essential part of any marketing plan.

Ask the management at any library that’s battling a lawsuit or budget crisis if it is true that ‘all news is good news...Read More

November 9, 2009 | Link This | Email this | Comments (0)

Last Friday, I enjoyed lunch with a new aquaintance I met through my recent membership in the local chapter of the American Marketing Association. I confess. I'm not much of a joiner, but the AMA -- and my luncheon guest -- may have changed

November 2, 2009 | Link This | Email this | Comments (1)

One of my favorite things I've heard over the last year is the quotation: "People are lazy and in a hurry." I consider myself no different, so when a list crosses my desk of "Top 10 Scary Things for  Marketers to Try," it piques my interest: someone has made it quick and easy for me to digest some new ideas.

The list comes from an e-newsletter I receive from American Marketing Association, called Marketing Matters. Here's

October 29, 2009 | Link This | Email this | Comments (0)