Advocacy

Library development deserves to be on par with university and hospital fundraising. Yet many libraries find this work difficult, and few resources exist in the sector to support the professional development needed to be successful. But this is starting to change thanks to the Library Support Network.

To help break down the relevant library issues in this election year, LJ convened a roundtable of experts including John Chrastka of EveryLibrary; Nick Grove of Meridian Library District, ID; Jason Kucsma of Toledo Lucas County Public Library, OH; and Representative Ashley Hudson from the Arkansas House of Representatives. They covered everything from voter engagement strategies for libraries on the ballot to book ban advocacy in challenging districts to engaging the electorate in an important presidential election year.

As the 2024 election year heats up, positive framing will be increasingly important for libraries. I’m certainly guilty of falling into a “doom loop” of negativity when I think about what the future might hold for libraries—or even democracy itself. But we cannot be our smartest, most strategic selves if we focus only on negating anti-library rhetoric. We need to advance a positive pro-library narrative—one that is grounded in the history of our good work—to unite us as advocates and connect with voters across the spectrum.

Virginia Library Association Executive Director Lisa Varga battles censorship attempts with a combination of hard facts and heart.

Faced with a major post-lockdown attendance drop, the marketing team at Baltimore's Enoch Pratt Free Library is re-engaging patrons with creative, data-driven campaigns. Patchogue Medford Library, NY, received honorable mention.

Alicia Deal and KayCee Choi nominated each other for the same reason—their advocacy for d/Deaf (Hard of Hearing/Deaf) culture. The two have spearheaded Dallas Public Library programming for National Deaf History Month in April; Deal and Choi created programs about major league baseball player William Hoy and author and activist Helen Keller, among others, which drew about 100 patrons total.

Lindsey Kimery stepped up her advocacy efforts as the Tennessee legislature crafted bills such as the Age Appropriate Materials Act of 2022 and an Obscenity and Pornography bill, each an attack on intellectual freedom. “Lindsey rallied librarians across the district and state to speak up and speak out on behalf of those who would be affected,” says nominator Alyssa Littrell, Metro Nashville Public Schools district librarian.

In Shavonn-Haevyn Matsuda's MLISc program at the University of Hawai‘i at Mānoa, she focused on examining and challenging inadequacies of access in information systems and library services. Later, after becoming head librarian at the University of Hawai‘i Maui College Library, Matsuda’s doctoral research investigated creating a system of information for Hawaiian archives and librarianship.

As senior librarian at San José Public Library, Lizzie Nolan manages programs, collections, and outreach for both the Children’s Room and teen space known as TeenHQ and has executed and evaluated yearlong literacy programs for the entire 26-branch system. In 2021, Nolan was tasked with leading San José’s Youth Commission, the official youth advisory group to the mayor and city council.