The New Alpha Male: How To Win the Game When the Rules Are Changing

Sounds True. Mar. 2020. 208p. ISBN 9781683643760. $22.99. SELF-HELP
Former NBA star Allred (Basketball Gods; Longshot) describes the new alpha male as one who adapts to instead of fighting against the changing world. The new alpha male makes choices that force him out of his comfort zone toward unity with his authentic self, where peace and clarity hold more value than money or praise. Allred names the ability to persevere as the capacity to adapt and uses the context of a basketball game to elaborate on accountability, integrity, compassion, discomfort, acceptance, transformation, forgiveness, and gratitude. The main idea is to discard the societal dictum of the macho man as hero and adopt a model of a healthier and stronger version of manhood.
VERDICT Excellent advice from someone who grew up in a “traditional male” atmosphere with some macho values but has changed his thinking and behavior.
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