In Our Prime: How Older Women Are Reinventing the Road Ahead

Norton. Mar. 2020. 320p. ISBN 9780393652550. $25.95. SELF-HELP
Sounding a clarion call for the empowerment of women, Douglas (communications, Univ. of Michigan; Where the Girls Are) blasts the media and cosmetics industry for portraying women over 50 as has-beens, stating that, in fact, feminist boomers are reinventing older age and building up the social infrastructure of child care, eldercare, and public schools. Douglas proposes a model for “intergenerational bridge groups,” in which women share their stories, confront their challenges, identify areas of their lives that need improvement, and band together to make a difference, a task for which they are uniquely qualified.
VERDICT Smart, savvy, and informed, Douglas is the perfect guide for women who are sick of the rampant sexism and ageism in our society and are ready to do something about it.
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