How To Promote Your Book: A Practical Guide to Publicizing Your Own Title

Writing an interesting book and getting it published are things to celebrate, but they don’t guarantee wide readership or sales success. Former book publicist Yager (How To Self Publish Your Book; How To Finish Everything You Start) distills her years of experience in publicity—and the many lessons she’s learned while promoting over 50 books of her own—into well-organized sections on the basics of book publicity, both pre- and post-publication. Yager explores self-advocacy techniques crucial for driving sales whether as an independent author or under the wing of a publishing house. Along with the importance of knowing a book’s audience, leveraging traditional publicity and social media, getting blurbs, soliciting interviews and exhibiting at book fairs and trade shows, Yager advises on what to include in a publicity packet, how to extend audience reach, the importance of metadata, and how to manage personal expectations. Extensive resources (book fairs, website builders, translation services), sample letters, a glossary, and a timeline add to utility.