How To Make Your Dog #Famous: A Guide to Social Media and Beyond

This book’s premise asks readers, Does your dog cock her head adorably, hug people spontaneously, or wear jewelry? Do your friends wait for the daily photo of your perfect pooch on social media? Lawyer-turned-entrepreneur Edwards claims there’s money to be made by employing one’s dog as a social media influencer to promote almost any product: food, liquor, clothing, luxury furnishings, cars, travel activities, and more. It all depends on how many followers the pet has and just how unique it is, she says. Edwards lays out the basics in the first half of the book, focusing on advice that could have easily been found in a short magazine article or online post. But the second half will be more valuable to readers, as she discusses the time it will take to post pictures and create captions, optimal frequency of posting, how to vary content to keep viewers engaged, contract considerations with corporations, and much more. The book contains dozens of adorable pictures of successful pooch and “parent” collaborations to illustrate important points—readers may recognize some of them.