Global Class: How the World’s Fastest-Growing Companies Scale Globally by Focusing Locally

Matt Holt: BenBella. Aug. 2022. 352p. ISBN 9781637742181. $28. BUS
The expansion of companies globally is often challenging due to cultural differences, local obstacles, and unforeseen risks. Mistakes are costly in terms of time and money. In this well-organized guide, entrepreneurs and start-up advisors McDaniel (“The Young Professional’s Guide” series) and Wehage (co-founder and CEO, of10x Innovation Lab) explain in detail how to do business on a global playing field. They use the term interpreneur to describe key individuals who are successful at international expansions. Human resource professionals and business leaders can use this book to identify interpreneurs; their characteristics are discussed in detail, based on the authors’ extensive research and interviews. Case studies focus on the successes and failures of more than 250 companies, including Airbnb, Amazon, Apple, Canva, Docusign, Flexport, Google, Slack, Zendesk, and Zoom. The 11 chapters are uniform in format: key insights appear in bold, and each chapter ends with a case study, a summary, and three reflection and action questions.
VERDICT Business readers will enjoy learning more about how their favorite companies operate on a global scale. Recommended as a first purchase for all public and academic library collections.
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