Click: How To Make What People Want

Knapp and coauthor John Zeratsky, with whom he wrote Sprint and Make Time, provide a practical guide for launching ambitious projects effectively. Drawing from their work with over 300 products and businesses, the authors introduce the Foundation Sprint, their system designed to help teams make better decisions, minimize wasted resources, and ensure their ideas resonate with customers. The book is structured around 10 essential lessons, offering a step-by-step plan for execution. Engaging stories from famous corporations including Google and Nike are featured, as are examples from AI research. Knapp and Zeratsky illustrate how teams can align their goals, validate their ideas, and quickly build momentum. What sets this book apart from similar works is its blend of practical advice and case studies, making it valuable for entrepreneurs, corporate employees, and creatives. Readers will walk away with clear strategies to answer critical questions such as: Is your product addressing a genuine problem? Do customers truly want the product? Will they find real value in it?