BUSINESS & MANAGEMENT

Audacious AF: An Empowering Guide to Running an Authentic Business

by Amanda King
Girl Friday Bks. Jan. 2023. 160p. ISBN 9781954854789. pap. $16.95. BUS
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King, a former pastry chef and dog walker, tells the story of how she quit these jobs and started a lucrative, online empowerment coaching business by adapting an audacious mindset. Most of her success has stemmed from her giving sound advice by making memorable, provocative statements on her site. Her website writing style of incorporating profanity, however, doesn’t translate as well in this book. Readers can turn to any page and find the f-word several times. In fact, each chapter title starts with it. Readers will find plenty of other curse words as well, mixed often with the words “align” and “authentic.”
VERDICT Tidbits about business topics, such as branding, entrepreneurship, the effective use of social media, and the important concept of pricing are all included, which is great, but these messages become somewhat lost in the book’s excessive profanity.
Reviewed by Caroline Geck , Dec 01, 2022
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