NONFICTION

American Icon: Alan Mulally and the Fight To Save Ford Motor Company

by Bryce G. Hoffman
. 978-1-45263-813-3. 95.99.
COPY ISBN
Hoffman (Detroit Free Press) presents an extensive case study (2006–11) of efforts to save Ford Motor Co. Fortunately, chair and CEO Bill Ford Jr. recognized his limited skills to revitalize his family’s company and recruited Alan Mulally from Boeing as the new CEO. Arriving in Dearborn with a proven data-driven weekly mandatory business plan review, Mulally slowly transformed the corporate culture to one of genuine teamwork; simplified the product line, surpassing Toyota’s quality; and returned the company to profitability. Pete Larkin’s narration keeps the listener engaged in this epic organizational transformation.
VERDICT This audiobook should be required listening by every business professional, especially those with goals to lead change within an existing organization. [“For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant. Recommended for readers interested in the auto industry and the current economy,” read the review of the Wall Street Journal best-selling Crown Business hc, LJ 4/1/12.—Ed.]
Reviewed by Sue White , Oct 15, 2012
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