Patrick Sweeney
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Libraries on the Ballot | Referenda 2020
Despite partisan clashes, the COVID-19 pandemic, and economic headwinds, voters largely came through for public libraries in 2020.
PREMIUM
Before the Ballot: Building Political Support for Library Funding
Essential for librarians, library employees, and board members who don’t want to be left in the dust when it comes to funding.
Email is the Key | The Digital Shift
When working with political campaigns for EveryLibrary, we are often asked to identify the most important digital tactic for winning campaigns and advocating for libraries. Many of the people who ask expect us to talk about best practices using Facebook or Twitter to reach the public. They are usually surprised to hear we still believe email is the absolute most important tool for digital campaigns. This is true because email is still fundamentally the key to the Internet. Your library’s biggest goal in digital and in-person strategy should be the acquisition of email addresses.
