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Chad Haefele is the Head of User Experience and Assessment at University of North Carolina Chapel Hill. There, he coordinates a team of three full-time staff members and two graduate students in the University Libraries. Their mission is to communicate the value and impact of campus libraries by assessing and improving the university’s web presence, services, and physical locations.

Stephanie Davis-Kahl is the Scholarly Communications Librarian and Professor at The Ames Library at Illinois Wesleyan University. Her role includes providing leadership for scholarly communication programs, acting as the liaison to nine departments, including the Design, Entrepreneurship & Technology program, and serving as the Managing Faculty Co-Editor of the Undergraduate Economic Review.

Rebecca Blakiston  is a User Experience Strategist at the University of Arizona Libraries who uses design thinking, systems thinking, and a unique approach to user research to improve the library experience from the perspective of its patrons.