ECONOMICS

Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead

Berrett-Koehler. Jul. 2019. 216p. illus. notes. index. ISBN 9781523085347. $28.95. BUS
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Newer. Better. Quicker. Businesses have always sought a competitive advantage, sometimes through product, sometimes through delivery method. The first struggle of a new business is to grow and be profitable. Following that, the company must sustain and improve. Today’s focus is on digital. The thesis of this debut by Saldanha, former Procter & Gamble VP for IT and shared services, now president of the consulting firm Transformant, is that C-level executives and directors are deficient in their knowledge of technology, especially business application development. The book presents methods and checklists for businesses to keep advancing, rather than marching in place. Saldanha uses a number of relevant examples from companies such as Virgin Group, Google, and Amazon and includes a postmortem on some failures. In the final analysis, this business resource is on the continuum of works starting with Peter Drucker’s Management: Challenges for the 21st Century and moving on to Clayton Christiansen’s The Innovator’s Solution.
VERDICT A useful primer for the next generation in IT and business management.

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